Sports Paddock

Information Design · Event Communications · Marketing Design · Brand Identity
2022, (India)

Sports Paddock organizes amateur and community sports tournaments across multiple formats, bringing together athletes, teams, and local sports enthusiasts. As Digital Manager, I was responsible for developing visual communications that supported event operations, participant engagement, and promotional campaigns.

My work spanned event branding, scorecard systems, social media marketing, tournament communications, and on-ground event support. The role required balancing real-time event needs with audience-facing promotional content, often working across multiple tournaments simultaneously.

Event Experience & Scorecard Design

Designed custom scorecards, player dashboards, and event communication assets for more than 15 sports tournaments. The goal was to improve how participants accessed schedules, scores, rankings, and event information throughout each competition.
The systems were designed to be clear, accessible, and easy to update during live events, helping create a more professional and engaging experience for players and organizers alike.

Created promotional posters, social media graphics, registration campaigns, and event announcements to increase participation and audience engagement.
Each campaign was tailored to specific tournaments and audiences, helping communicate event details, generate excitement, and drive registrations across digital platforms.

The work contributed to increased visibility and a measurable rise in participant sign-ups.

Deliverables: 20+ Promotional Posters, Social Media Campaigns, Registration Assets
Role: Information Design, Event Communications, Visual Systems

Tournament Management

Supported the planning and execution of a large-scale football tournament featuring more than 15 teams and over 300 attendees.
Responsibilities included event communications, participant coordination, promotional materials, and on-site support, providing firsthand experience in managing both the operational and marketing sides of live events.

Role: Event Coordination, Communications, Marketing Support

Brand Identity
Home Turf
Designed the visual identity for Home Turf, a sports initiative focused on organizing football and cricket matches for local communities.
The project included logo development and foundational brand assets intended to establish a recognizable identity across promotional materials, social media, and event communications.

Role: Brand Identity Design, Logo Design